Big announcement - but not a big budget?

Big announcements deserve big impressions. But how do you create buzz without breaking the bank? I’ll show you how to make an impact on LinkedIn that is simple and cost-effective.

The key? A well-orchestrated plan. Let me walk you through how to build it:

Choose Your Posters:

Decide who will post - ideally 3-5 people. This can include your company handle, internal influencers, employees, or even partners and vendors. If you’re a recently funded company, include your VC in the mix - they often have wide-reaching networks.

Create Unique Angles:

Each poster should focus on a different aspect of your announcement. This keeps the content fresh and compelling, even if audiences overlap. For example, one might highlight the customer impact, another the team’s effort, and a third the industry significance.

Engage Promoters:

Identify colleagues or employees with strong followings who can amplify the message. Ask them to repost the content without adding comments - this ensures maximum reach and visibility.

Document Your Plan:

Capture the details, including who posts what, when, and key messaging. Share this with your team, especially executives, to ensure everyone is aligned.

Measure Your Results:

Track metrics like impressions, engagement, and clicks. Understanding what worked will help refine your strategy for future campaigns.

As an added bonus, if you have a small budget I recommend giving a little BOOST to your top performing post.