Big announcement - but not a big budget?
Michelle Cody Michelle Cody

Big announcement - but not a big budget?

Your big news deserves the spotlight, but how can you create buzz without overspending? Here's a simple, cost-effective LinkedIn strategy to maximize your announcement’s impact.

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Steps to Marketing ROI
Michelle Cody Michelle Cody

Steps to Marketing ROI

To build a performance-driven marketing function, you need clear KPIs, strong reporting, and alignment with sales and leadership. I’ve outlined five key steps to help marketing teams shift from being a supporting player into a revenue-generating powerhouse.

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3 Organic tips before spending $$$
Michelle Cody Michelle Cody

3 Organic tips before spending $$$

Here are 3 organic tactics that will help you attract leads, build authority and maximize visibility - without spending a dime on ads.

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