3 Organic tips before spending $$$

Tactics to prioritize before spending money:

1. Optimize Content

• Create content targeting pain points and questions your audience searches for.

• Optimize for search using keyword research, internal linking and structure content flow for engagement

• Repurpose content across multiple formats (blogs, LinkedIn posts, videos, etc.).

Why? This builds long-term visibility and attracts inbound traffic without ad spend.

2. Thought Leadership

• Regularly post insights, case studies, and industry trends.

• Engage with potential clients by commenting on their social posts and joining relevant conversations.

• Host or participate in LinkedIn Lives, AMAs, or panels to increase visibility.

• Encourage employees or team members to amplify content.

Why? This helps you build authority and attract organic leads through trust and credibility.

3. Strategic Partnerships

• Partner with complementary businesses for co-marketing (e.g., joint webinars, cross-promotions).

• Get featured in relevant podcasts, newsletters, and blogs.

• Leverage guest posting opportunities on high-traffic industry websites.

• Build relationships with influencers or micro-influencers in your niche.

Why? This expands your reach to new audiences without the immediate cost of paid ads.

By executing these three tactics first, you’ll create a solid foundation, making any future paid spend more effective.